You will not be allowed to compare more than 4 products at a time
View compare
Humari Katha: The Soul Behind the Stitch
From the sun-drenched sands of Rajasthan to wardrobes around the world, Katha Jaipur isn’t just a clothing brand. It’s a living, breathing story of heritage, hands, and heart.
A swirl of an Anarkali.
The softness of handwoven cotton.
The quiet hum of block printers crafting tales with wooden stamps.
This is more than fashion. This is Katha Jaipur.
Where Threads Become Tales
We didn’t begin with a showroom or a design studio. We began with a thought: Can clothes carry stories? "Katha" — meaning "story" in Hindi — reflects our founding philosophy. Each piece we create is a tale told in fabric, shaped by skilled hands, and steeped in Rajasthan’s rich cultural legacy.It started as a humble online idea but quickly evolved into a deeper mission when we stepped into the world of karigars, block printers, and women-led artisan collectives.What we found wasn’t just technique — it was tradition. Generations of artistry waiting to be seen again.Our vision? To preserve, empower, and retell these stories through modern, mindful fashion.
Our Philosophy: Slow, Soulful, Sustainable
💜 Tradition First
Every garment is rooted in timeless techniques — Bagru block printing, hand embroidery, traditional dyeing methods — carried forward by craftspeople whose ancestors dressed royalty.
✋ Made by Hand
Nothing is mass-produced. Every design passes through human hands that measure, print, stitch, and perfect. Karigars don’t follow trends — they follow tradition.
🌱 Sustainably Woven
We’re mindful from thread to tag. We use eco-conscious materials, minimize waste, and use biodegradable packaging. Every choice we make is kinder to the planet.
🤝 Crafting Change
We work with rural and women-led artisan communities across Rajasthan. Our collaborations ensure fair wages, skill development, and a renewed sense of pride in their craft.
The Artisans Behind Katha
They are the heartbeat of our brand.
From women mixing dyes in village courtyards to block printers in dusty workshops,
each artisan contributes a verse to the Katha we tell.
Their names aren’t hidden. Their stories aren’t lost.
We celebrate them as co-creators — because that’s what they are.
What Makes Us Different?
At Katha Jaipur, we don’t just blend old and new — we honour both.
Every design carries cultural nuance with a modern silhouette.
Each outfit comes with a story card — so you know the journey from yarn to your wardrobe.
Our artisans are collaborators, not just workers.
We limit production to preserve quality, meaning every piece is special.
This isn’t fast fashion. This is heirloom fashion.
Our Community: Impact in Every Thread
Katha Jaipur supports over 50+ artisans across rural Rajasthan.
- We offer wages above market standards
- We support women-led cooperatives
- We reinvest in artisan training and infrastructure
From the cotton farmer to the final finisher — every purchase keeps the wheel of traditional craft turning.
When you wear Katha, you’re not just wearing style — you’re wearing support.
Our Sustainability Promise
Our values go beyond aesthetics.
- ♻ Zero-waste production processes
- 🌿 Natural, locally sourced fabrics
- 💚 Biodegradable, plastic-free packaging
- ♲ Circular goals: from upcycling scrap fabrics to launching a repair-and-wear initiative
We’re not perfect. But we’re constantly evolving to ensure fashion never costs the earth.
Let’s Keep Craft Alive — Together
Katha Jaipur is for those who believe that stories matter. That fashion can be personal, powerful, and purposeful.
Thank you for choosing handmade. For choosing heritage.
For choosing a future where design uplifts, empowers, and remembers.
This is not just clothing. This is Katha Jaipur.
And we’re honoured to have you as part of our story.